Christmas in the UNESCO heritage area

The Magic of Christmas in Langhe Roero and Monferrato

The UNESCO heritage hills of Langhe Roero and Monferrato shine with lights among markets, nativity scenes, and enchanted villages.

Magico Paese di Natale offers a series of unmissable events for both young and old. From November 11th to December 17th, let yourself be amazed by Santa's House, where you will meet Santa Claus in person and his charming and irreplaceable elves, busy with Christmas preparations. From them, you can learn the secrets to become true helpers of Santa Claus and witness the magic of Christmas as the village comes alive with lights, sounds, and scents. At sunset, when the first stars appear, you will fall in love with Govonia, illuminated for the festivities, guiding you along the streets of the Magical Christmas Village!

Magico Paese di Natale

In the center of Asti, from November 11th to December 17th, every weekend and during the Immaculate Conception holiday, one of the largest Christmas markets in Europe is set up, featuring over 130 stalls of artisans and food and wine producers from all over Italy, illuminated installations, and a 35-meter panoramic wheel. Meanwhile, in San Damiano d'Asti on December 3rd, 8th, and 10th, you can witness the exciting representation of the Nativity among the cellars and squares.

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